Microsoft has a lot of ground to cover before they can nail Google.
They cottoned onto the idea of adCenter and online Adverts in general way too late.
They're certainly ambitious though. Their new project SenseWeb (which they might have to change as it's already been used) is pretty much Google Earth on serious steroids. So much so that it immediately makes you worry about surveillance techniques. It would be pretty cool to see how much Traffic is in your local CBD at the touch of a button though.
I recently read that the fight between Microsoft and Google isn't as pronounced as the media would have us believe. At least oom Bill doesn't seem to think so. It'll be interesting to see if they can catch up with Google's leaps and bounds anytime soon.
Not that we'll be able to use any of the cool new products as they'll severely destroy our caps