MultiChoice secures AFCON rights at the last minute

Jan

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DStv scores in injury time — secures AFCON rights at last minute

MultiChoice announced late on Wednesday night that SuperSport will broadcast all 52 matches of the TotalEnergies CAF Africa Cup of Nations Cote d'Ivoire 2023 (AFCON) live.

This comes after the broadcaster confirmed last week that it had failed to secure the rights and would not show the tournament.
 
:ROFL:

They felt "small" and wouldn't let SABC outdo them. I bet if the SABC didn't get the rights they would not have been bothered.
 
I really do wonder what their motivations were to secure this deal?
 
I really do wonder what their motivations were to secure this deal?
Advertising. With no local football for the next few weeks for the duration of the tournament, they need something that can keep the lights on.

Plus I imagine they have already spent a crap ton of money in creating AFCON collateral and content. Why let it go to waste?
 
Advertising. With no local football for the next few weeks for the duration of the tournament, they need something that can keep the lights on.

Plus I imagine they have already spent a crap ton of money in creating AFCON collateral and content. Why let it go to waste?

Just days after MultiChoice and SuperSport publicly said that not airing and not having the TV rights to the 2023 Africa Cup of Nations (Afcon) football tournament "wouldn't have any material impact on our business" due to the structural nature and economics of the pay-TV business", MultiChoice and SuperSport on Wednesday night suddenly confirmed that it had now paid millions to secure pay-TV rights to 2023 Afcon.
 
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