DSTV's profit margins are dropping and it's going to collapse much faster than you'd think.DSTV will be around for another few years but their business model was wrong from the start.
Advertising spots for DSTV are not profitable in the same way as revenue generated from subscriptions, mostly because they can't do targeted advertising or telemetry collection (ooooh they're trying with their future decoders that will do network scans and telemetry reports).DSTV makes billions from advertising and that does not show in the ARPU.
Sounds like there is no hope for DSTV.Advertising spots for DSTV are not profitable in the same way as revenue generated from subscriptions, mostly because they can't do targeted advertising or telemetry collection (ooooh they're trying with their future decoders that will do network scans and telemetry reports).
The bulk of advertising revenues comes from prime time spots and during sports matches, and that won't match or exceed revenues from subscriptions.
The fewer people that sign up for or retain packages that include major channels like SS1, the faster their decline and eventual collapse.
Well during Co-Vid they force retrenched a ton of staff, they where given 48 hours to sign or get their position made redundant. But weirdly a white woman named Zelda Van Heerden, who was to be pensioned off in 2021 was brought back into a different department @ R200 000 per month, she is very good friends with the Group CFO and worked with him some time ago at a different company.DSTV's profit margins are dropping and it's going to collapse much faster than you'd think.
We'll soon see news about a crunch, retrenchments, and the discontinuation of some sports rights and more channels being shut down, replaced by cheaper offerings.
I'll link back to my earlier posts on the topic of how they dug this hole for themselves, and they cover three points:
1) Rolling out cheaper bouquets required DSTV to increase the amount of adverts and reruns on the platform: https://mybroadband.co.za/forum/thr...ace-streaming-onslaught.1206358/post-30012728
2) The problem with that strategy is that the service degraded for Premium subscribers too: https://mybroadband.co.za/forum/thr...ace-streaming-onslaught.1206358/post-30018530
3) DSTV bleeding Premium subscribers signifies that their growth period is over. They will soon be unable to afford some up-front contract costs: https://mybroadband.co.za/forum/thr...ace-streaming-onslaught.1206358/post-30012428
Bonus points:
4) Multichoice telegraphed this drop in average subscriber revenues in September, when they celebrated more people signing up for cheaper packages with careful wording to not alarm investors: https://mybroadband.co.za/news/investing/462036-dstv-is-knee-deep-in-trouble.html
If anyone has shares in DSTV, or is invested in something that is also invested in DSTV, you should think about getting your money out of there.
Now ask yourself one big question, why would Naspers move away from their cash cow? the company that provide money for all their endeavors and acquisitions incl Tencent.MonoChoice has always been a dodgy company.. A while back they even had royal game status on this very forum..
Only if everyone wants to watch all sports.The problem, as always remains the monopoly on sport.
Where else can you get all that sport under one roof for that price?
The moment DSTV loses that monopoly, the sport market is going to fragment and we will be paying R150 to R300 a month to four or five different providers....