PhireSide
Honorary Master
- Joined
- Dec 31, 2006
- Messages
- 18,359
- Reaction score
- 11,781
Especially in a country with a hot climate such as SA.I know exactly what climate control is and just feel we've moved onwards and it's 2014 and with cars costing what they do this really should be standard.
It's almost as ridiculous as Toyota offering a Yaris without aircon at all a few years ago. If we loved I could understand it.
Surely the more things are optional the more expensive it is to manufacture, meaning the base cost goes up for everyone.
Sure enough the factories might lose a few dollars or yen or euro's on making something an optional extra but they make it back tenfold by making the consumer carry the burden. For instance, I sell you a pizza for R50, it costs me 10 minutes extra to pull off half the cheese I put on in the first place, but I charge you the equivalent of 20mins to put it back on
SA marketing in a nutshell