Imagine if a DVD Movie cost R40, a month after it's cinema release ?
they might not make R150, but at least they will be selling.
Instead of selling 1 Million copies of the new Metalica CD @ R129, why not sell them for R30?
I know what you all are going to say, but I say this:
If I was selling steak, I can't go cheaper because Cows cost a lot to keep, feed etc/etc.
If I was selling music, and the cost is a piece of plastic made for 23c, Rather put it at a price point that it will sell, and sell it on a massive scale.
why should they make R120 million selling a product to 1 million people when they could make R240 million selling it to 8 million at a quarter of the price
share the music to the world, we all enjoy it. stop being greedy, look further than your nose, and you will be rewarded.
Ok, lets imagine the new BUMP CD came out at R39 - can you guess how many people will buy it, instead of pricing it at R139,99 ?