Nike pulls 'balls-in-face' ad

[Crusader]

Controversy arose last week over poster and billboard ads for Nike's new Hyperdunk basketball shoes showing a basketball player's face in the groin of an opponent who is dunking a ball above him.

The print ads, accompanied by the slogan, "That ain't right," were dubbed homophobic, as well as offensive to African-Americans, by some bloggers and critics.

News 24

 

[Reptilian]

Homophobic, maybe, but why was that considered offensive to AA's? :/

 

[PeterCH]

http://mybroadband.co.za/vb/showthread.php?t=129085

I posted this a good few days ago.

 

[hxc87x]

It's typical of the Americans to make something like that seem offensive.

"The joke here... is based on the implacable homophobia of straight jocks," the blog said in its post. "Nike should pull the ads. Or rework them to be friendlier to gay basketball fans, at least.

Seriously? There's nothing homophobic about not wanting to have another man's crotch hit you in the face. That's like saying that someone is homophobic if they don't want to be kicked in the balls.

 

[Crusader]

http://mybroadband.co.za/vb/showthread.php?t=129085

I posted this a good few days ago.

Sorry, I did a quick search before posting, but I must have missed it.

It's typical of the Americans to make something like that seem offensive.

Seriously? There's nothing homophobic about not wanting to have another man's crotch hit you in the face. That's like saying that someone is homophobic if they don't want to be kicked in the balls.

I agree. I don't find the ad offensive in any way... aside from the obvious. Can't see how they can view it as homophobic.

 

[PPC_SouthAfrica]

Sorry, I did a quick search before posting, but I must have missed it.



I agree. I don't find the ad offensive in any way... aside from the obvious. Can't see how they can view it as homophobic.

I agree here I don't see anything wrong with the ad