The global SUV and crossover craze have claimed two more victims. This time, it’s two Nissans that are only sold in Europe.
In June, Nissan ended production of the Pulsar hatch in Europe. It will also stop building the Almera sedan in Russia soon.
The automaker has said that a “consumer swing away toward SUVs” is the reason, reports
Automotive News Europe.
This is my surprised face.
From the story:
"The decision was made in response to “a rapidly increasing switch by European customers from traditional vehicle segments to crossovers,” Nissan said in a statement.
“The story in Russia is similar,” a spokesman said.
The electric Leaf is the only remaining non-SUV compact car sold by Nissan in Europe.
Nissan, then, sounds like it’s following
the Ford trend of killing off small cars and chasing those sweet SUV profits.
The Almera was a model exclusive to Russia and was actually the Japanese automaker’s top-seller there in 2014.
Now that it’s being phased out, the current Nissan lineup in Russia will be made up of only SUVs and the GT-R.
Talk about extremes.
Now, I’m not saying that the Almera and the Pulsar (a competitor to the VW Golf and Ford Focus) were exciting by any means.
But at least they gave consumers an option to, you know, buy something that
wasn’t an SUV. Options are nice and it seems like we’re getting fewer and fewer of them every year.
Now it’s like you can have any car you want, as long it’s an SUV.
https://jalopnik.com/the-suv-onslaught-claims-two-nissan-victims-in-europe-1828992257