Nissan Pulsar axed from sale in the UK
Nissan pulls its Ford Focus rival off sale as European production ends, with lacklustre sales figures to blame
Nissan has removed the
Pulsar family hatchback from sale in the UK as production of the car at its Barcelona plant ends.
The
Vauxhall Astra and
Ford Focus rival is now no longer available to order or configure on Nissan's website, although dealer stock might still remain available in certain showrooms.
The Pulsar has only been on sale since 2014, the same length of time as the second-generation
Qashqai, which has recently been
facelifted. The current
Juke has also outlived the Pulsar despite going on sale way back in 2010.
The Japanese car maker also axed its family hatch offering, the Almera, back in 2006, with the first-generation Qashqai acting as an indirect replacement and proving a huge success. It re-entered the traditional hatchback market in 2014 with the intention on regaining market share alongside its strong-selling crossovers, but it was a move that didn't seem to pay off as sales remained slow throughout the Pulsar's life.
Just 2100 Pulsars were registered in the UK up until August this year. By comparison, Nissan has registered more than 4500 Leafs since March, despite a base model costing almost twice that of the cheapest Pulsar. Even in the first full year of the Pulsar's life, it struggled to meet expectations; Nissan was aiming to sell 80,000 a year, but only 35,000 found homes in 2014.
https://www.autocar.co.uk/car-news/new-cars/nissan-pulsar-axed-sale-uk

