Amatuer marketeers still think offending people is the best form of advertising. It happens when they run out of clever real ideas.
Marketeer1: "Aw crappo, I really need to draw brand attnetion, but I am soo tired today"
Marketeer2: "I know what you mean, in between running legal spam campaigns, and screwing up online gaming, and contributing towards consumerism which has had direct impacts on the environment, I am really tired."
Marketeer1: "I know, lets just piss people off, that will draw attention"
Marketerr2: "But dont we do that already being so 'in your face' with everything we do"
Marketeer1: "True, but I really want to insult peoples intelligence, just to see how far I can take it."
Marketeer2: "Why dont you just swear at them."
Marketeer1: "Good idea"
And so the sony campaign was born.
Marketing budget: several million
Original ideas: 0
Brain cells involved: 2
Turning people against your brand: Priceless
Another mommy in denial...
What the ASA should worry about is what "bollocks" and "sod off" mean to to people. Australians use those 2 words regularly, whereas in the UK it's offensive. Bollocks to me is an alternative word to Sh*t.
Perhaps we should have a poll as to what that ad actually said to people. To me, for example, the phrase "Get your bollocks down to Musica" means: "Kry jou drolle af na Musica"
EDIT: Reminds me of a show on Five-FM's Fresh drive where they had a discussion about Afrikaans lyrics and the lack of thought that goes into them. Example: "Oe, ek wil huistoe gaan, na mamma toe" -Kurt Darren, translates to "Oh, I want to go home, to my mommy"![]()
Eat my torpedo! *Bleep*I know of at least one game (GoW) that lets you filter out "extreme content". It would surprise me if this was the only such game.
No man..alan's a mommy?![]()
Mrs Lynn Zachariades should be glad if kids today use only words like bollocks
Most of the time they use much worse...
Eat my torpedo! *Bleep*
Games have age restrictions: why don't folks take responsibility for their own sh#t?
BTW. Bollocks and sod off are >invariably< said as a joke. It is not the language it is the sentiment behind it. It is always/usually FUNNY!
//And FFS if you are "above" the age and are 'upset' with the language I advise a little education! Or don't buy (play or interact with) the product in the first place!
ROFL @ kilo.
alan, what games?
I know of at least one game (GoW) that lets you filter out "extreme content". It would surprise me if this was the only such game.
Plenty. I'm sure google can help you out. An example would be Armed Asault which was the last game I played.
Right, I was just wondering if the use of offensive language distracts you while you're shooting people?
In that case, bleeping out the swearing may not be an optimal strategy.
My problem with the ads that are aired nowadays in peak time is nudity and language with kids watching. I can stop my kids from watching programs with age restrictions, but there is no way of knowing in advance when the ads (which should be age restricted) will be aired in between programs that are not age restricted.
Will you please tell me which channels these nudity ads are so I can watch them...![]()
What channel does that?=there is no way of knowing in advance when the ads (which should be age restricted) will be aired in between programs that are not age restricted.