Some British fans arriving this morning and found their coach from the airport brought to a standstill by a sea of people as they arrived at their hotel in the business district of Sandton.
Felicity Goddard, 30, an engineer from Plymouth who has come out to watch all the matches with a group of 20, said she had never seen anything like it.
"It's a hell of a welcome - they must have thought we were one of the teams because they were jumping all over the coach," she said. "The atmosphere is just incredible - if we were excited about the month ahead before, we're ten times more so now."
Tony Dowsett, 49, from Chelmsford, watched the scenes in astonishment having managed to get out of the coach.
"It's just the most unbelievable experience," he said. "We obviously hoped that this would be a fantastic experience but we never dreamed it would be like this.
"The whole country obviously just loves football - it's a great first impression. If this is what it's like before the games have even begun, I feel sorry for Mexico."