Old Mutual acquires 22seven

Will be curious to see what their objectives are for this buy.
 
Email sent to OM staff today.
1 February 2013

Dear team mates

Enabling our digital capabilities

I’m very excited to announce today that Old Mutual has bought 22seven, the innovative South African tech startup that has been revolutionising the way online subscribers think about their finances.

Acquiring 22seven is strategically significant for us because it offers us huge opportunities to enhance our customer value proposition. By working together with the 22seven team headed by Christo Davel, we will be in a strong position to design dynamic, world-class digital support for our customers. With the enormous capacity of the internet to improve the world, empowering our customers in this evolving new digital world is key to our success.

Please join me in welcoming the 22seven team onboard. Together we will expand the scope of great things.
 
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