Pay more for less

[rpm]

Pay more for less

The latest advertising inflation data shows that companies are paying higher fees than ever to reach consumers on most media platforms more

 

[FrankCastle]

call me a noob but why do we always see this "&#160" in the thread headings.

 

[MickZA]

call me a noob but why do we always see this "*" in the thread headings.

What platform?. Certainly don't see it on PC (Linux & Win7) and Firefox, Chrome.

 

[MickZA]

Back on topic, prior to ditching DSTV back in March I noticed the majority of advertising was for DSTV themselves or wasted space like the BBC channels weird graphic thingies (both intensely annoying) so I guess the companies that do advertise have to pick up the financial slack for lost revenue.

I often wonder why they don't flight free PBS stuff along the lines of safe driving tips etc. I picked up a lot of my driving habits from this type of insert in the UK long before I was old enough to drive - silly things like not overtaking on a blind rise which were presented in a humorous cartoon format as opposed to gory "Blood & Guts" reality stuff.

 

[bekdik]

Glanville explained that SABC1 increased rates by 34%, while its viewership slumped by 9%, which yields a massive +48.0% MIW (CPM) increase.

Which means that they probably lost a bunch of advertisers. This could be fixed by one of (amongst others)

1. Increasing rates
2. Improving content in order to attract more viewers to attract more advertisers

 

[TrueSeeker]

Another saga of epic fail

 

[Azbubu]

call me a noob but why do we always see this "&#160" in the thread headings.

I see it too.

 

[zamicro]

The dinosaurs will die. They need to adapt or their days will be numbered. More and more consumers will move to new media.