Pay per eyeball
MOBILE ADVERTISING START-UP Eyeballs Mobile, which launched this month, is interesting - for three reasons. First, research house BMI-TechKnowledge recently forecast that South Africa's mobile advertising market would grow to between R1,3bn and R2,15bn, with the most likely scenario being a R1,7bn market by 2012. Eyeballs believes it has a technologically advanced and relatively unique proposition in that market.