Sapphiron
Honorary Master
exactly, Selling the same things at the same or similar prices gives people no reason to change.I never used them. They weren't exactly game-changing. Convenience is already solved; it is price disruption that is needed.
You either need to be cheaper, or sell better products. Take laptops for example.
If the same Dell Inspiron POS laptop with only 8GB of RAM is R7999 on Takealot and R7999 on Everyshop, then there is no reason for people to buy from Everyshop. But if they are selling the 16GB version that Takealot does not even stock at R7999, then you have a possible sale. Or better yet, sell the much more durable Latitude 16GB version at R8999 and informed buyers will flock to your store and spread the word to the general public.