The Porsche Taycan Is Off To A Surprisingly Fast Sales Start In The US
The Porsche Taycan is an all-electric sports car that starts at $103,800, a proposition that I had assumed wouldn’t sell all that great here, mainly because you can get any Tesla for less. Well, that was wrong.
The Taycan is, in fact, Porsche’s third-best selling car here, as Porsche CEO Oliver Blume told Autoblog. The Taycan is behind the Macan, which starts at $52,100, and the Cayenne, which starts at $67,500, but it is ahead of the Panamera, which starts at $87,200, the 718, which starts at $59,900, and the 911, which I would think might be the Taycan’s closest competitor in Porsche’s stable for prospective buyers, since the 911 starts at $99,200. Put again, it’s not selling as well as Porsche’s SUVs, but it is selling better than everything else in the lineup.
Blume didn’t go into a whole lot of details about numbers, but he did say that Taycan sales were a big part of Porsche’s recent rebound following. Taycan deliveries began in December 2019.
From Autoblog:
“We’re achieving a v-shaped recovery; a fast drop, followed by a fast rise. Sales started to rebound in June, and that trend has continued to accelerate through the third quarter,” [Blume] affirmed.
[...]
“Of course, there is still much uncertainty, but in the United States we are rebounding faster than we expected at the beginning of the pandemic,” Blume concluded.
The Porsche Taycan is an all-electric sports car that starts at $103,800, a proposition that I had assumed wouldn’t sell all that great here, mainly because you can get any Tesla for less. Well, that was wrong.
jalopnik.com