I call bullsh!t...
Companies like Sony, MS and nintendo obviosuly aim to make a profit on their products from the word go. Especially RIGHT from the start, as that is when most customers line up to buy the consoles. They don't have a large margin, but they do make money, or at least they should. Sony has had billions of $$$ in losses in their games devision in the last financial year.
It is not how they "planned" it, and no, they can't really afford to cut the price, but they have to.
Console makers do make most of their money off games though, that's where the real money lies. Making a loss of billions is not the plan however!