MickeyD
RIP
Your company should have a personal performance scheme and a company bonus scheme.General employee bonuses should be linked to employee performance, not company performance which is the domain of the executives. The time it is not reasonable to pay them is when the company genuinely has no money to do so. In those circumstances it should be held back and added to subsequent bonuses until such time as the company is able to pay.
It's a regular mistake companies make. Executives set unreasonable targets, then fail to reach them, so employees are not rewarded for extra effort. Neither the targets nor achieving them are under the control of anyone other than the executives. But on it goes, the executives keep setting unreasonable targets, and the employees realise there is no point doing more than the minimum to keep their job. The best people leave and the company is left with people happy to do as little as possible to take home their pay. In the right sector a company like that will even survive and those running it will blame the general employees for its failure to do better.
As a shareholder I don't expect to be held more important than the general employees of the company.
Your personal performance is measured according to your personal annual targets as per your performance contract. If you exceed these targets you are rewarded accordingly, which could include a higher salary increase than your colleagues. The benefit of this is that it is has future impact on your pension, future salary increases, etc.
Your bonus is linked to company performance. This is a once off payment that has no future impact.
Without shareholders there probably would not be a company...