This happened a while ago already. About three years ago we spent 90 minutes queuing to get in, and then another 2 hours pushing through crowds to only see stuff on sale. rAge is a great place for the end of season finals, but there is really no other hype, nor effort from any of the related companies.
I know that the Hackathon was put on hold due to financing delays. Hopefully this will come to fruition next year.