SA start-up targets students

[rpm]

SA start-up targets students

Diggit, a new student-centric South African classifieds site is looking to capture one of the largest and most sought-after online demographics.

 

[HavocXphere]

In summary:

.... “online student noticeboard”

...."new online classifieds market "

 

[nfbs]

Building a new startup with 22 staff. That's brave.

 

[Dean]

I don't see how this kind of site can compete with Gumtree/OLX and other incumbents who have massive marketing budgets behind them (which is what one needs to drive traffic to these sites).

Furthermore, they're only targeting a small portion of the market - students, so while the design of the site appeals to this niche, I just don't see how they'll ever generate the numbers (before GT/OLX catch on and launch similar portals/pages/categories)

I hate to put down any South African making moves in the online/tech space, but that's just my take on it :erm:

 

[Loopin]

Requires registration. No thanks.

 

[paddy_za]

Students are particularly tech savvy? Could work.