Initially a lot of people, including myself, got really excited when we saw 63ms from angola to fortaleza and hoped that we would get 100ms and lower to the brazil region on games where we don't have local servers (e.g. AWS and Azure hosted servers). However, that idea quickly died when i realized that most servers are hosted in sao paulo which is 4000km away from fortaleza and therefore that makes the latency identical to london (140ms). With regards to US latency, its now possible to get between 170 and 190ms to US east servers. So yeah it was definitely hyped, but at the very least it does give you options of now playing on brazil or US east with latency that we're used to getting to EU.
If you're playing a popular game, there will always be people online no matter the time of day.