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The "object" in this case, is to try and provide the most affordable internet connectivity possible, given the constraints imposed by over-regulation, and molopolisation. The only way that we have been able to allow the majority of our clients some respite, is by having the minority of high-end users transferred to the new price structure. This is not punishing them, as the packages are still very competative, but rather, it is giving the bulk of our clients an opportunity otherwise ill-afforded.