Selling clothes using video games

[rpm]

Selling clothes using video games

After building the world’s biggest clothing empire without using TV and billboard ads, the owner of fashion brand Zara is trying another way to market its dresses, jeans and jackets — video games.

 

[saor]

This copy paste is such a kak article, don't know why I even bother reading this Bloomberg bollocks. Wish these things were just tagged as such on the forum thread.

After building the world’s biggest clothing empire without using TV and billboard ads, the owner of fashion brand Zara is trying another way to market its dresses, jeans and jackets — video games.

Like cool...I wonder how they're going to do this. Digital copies of their clothing avaible in games or what? And then the article doesn't say a single thing more about it and actually goes in another direction...

There’s been a flurry of deals where clothing brands get to tout their wares inside video games. Now they’re taking their involvement a step further with games of their own to bring more traffic to websites, boost downloads of mobile apps and offer more fun ways to distribute discount codes.

Right...so nothing to do with marketing or selling actual clothes then. Just more marketing bs for other things.