SuperSport snaps up Serie A rights
19 August 2011, 12:17
SuperSport’s football offering has just got even better with the acquisition of broadcast rights for Italy’s Serie A.
The world’s five biggest leagues are now all in the World of Champions’ bouquet, with Serie A now sitting alongside the English Premiership, Bundesliga, La Liga and the French championship.
Serie A is ranked among Europe’s top leagues, producing the highest number of European Cup finalists and showcasing the skills of star players Zlatan Ibrahimovic, Andrea Pirlo, Gianluigi Buffon, Wesley Sneijder, the strong Brazilian “colony” featuring Maicon,Thiago Silva, Robinho and Alexander Pato, the recent Uruguayan Copa America Champions Edison Cavani, together with international African football stars of the calibre of AC Milan’s Kevin Prince Boateng and Udinese’s Asamoah.
A delighted Brandon Foot, who heads up SuperSport’s legal and acquisitions department, said this move cemented SuperSport’s status as the best provider of football content on the continent.
“We are very proud of our offering and the acquisition of Serie A reaffirms our commitment to football, the favourite sport in Africa. Teams like Juventuz, Milan and Internazionale are world-famous and we are thrilled to bring them to our loyal subscribers.”