Sonic The Hedgehog

Much better. I think the more cartoony look and feel of the trailer suits it better.

The old trailer again:
 
I can just picture the scene in the agency that did the graphics.

"But sir, I'm telling you, Sonic doesn't look like this! People will be horrified!"
"Nonsense. I'm the executive, I know what's best, and I'm TELLING you, put the teeth back."
 
Just so you know, this Sonic movie has taken up 6 years of my life. From the first smatterings of rumours online in 2013, through the script I got via the Snowden leaks, and now we are finally here and to quote Sonic: "Ah yeah, this is happenin'"
 
Ancalagon said:
I can just picture the scene in the agency that did the graphics.

"But sir, I'm telling you, Sonic doesn't look like this! People will be horrified!"
"Nonsense. I'm the executive, I know what's best, and I'm TELLING you, put the teeth back."
Click to expand...
It is apparently true that something like that did happen... the story is still busy unraveling but we now know that they basically told Japan to STFU and decided to be clever. It backfired, badly! I suspect the person was dismissed, and we will either never know or the person is in hiding until the movie is out.
 
ArtyLoop said:
Just so you know, this Sonic movie has taken up 6 years of my life. From the first smatterings of rumours online in 2013, through the script I got via the Snowden leaks, and now we are finally here and to quote Sonic: "Ah yeah, this is happenin'"
Click to expand...
To think how close their were to making it a complete disaster. Sure, it doesn't look perfect, but it could have been worse.
 
RedViking said:
To think how close their were to making it a complete disaster. Sure, it doesn't look perfect, but it could have been worse.
Click to expand...
Yup. At one point I was very stressed about getting inked with Sonic and co on my arm, and actually building this room.
 
Starting to think it was a marketing ploy and a safety net.

Think about it. Sonic fans are pretty hardcore on the designs of their little fluff balls. They're never happy with any originality coming from Sega so the company is kinda forced to try and please whoever they can in the sea of haters. Not necessarily talking of you @ArtyLoop But rather my experience with the fans since I built that damn 3d roller coaster and asked for art.

if Paramount released this new improved sonic from the beginning I bet you a million bucks a whole bunch of hardcore fans would've lashed out at it, dropping the enthusiasm for the film.

So they created an even worse version for the campaign. Those posters, the reference on the bridge and the trailer. Nah paramount pictures didn't do that by accident and suddenly got some CG artist guys in and everything is fixed.

This is pretty much engineered hype imo.
 
Moosedrool said:
Starting to think it was a marketing ploy and a safety net.

Think about it. Sonic fans are pretty hardcore on the designs of their little fluff balls. They're never happy with any originality coming from Sega so the company is kinda forced to try and please whoever they can in the sea of haters. Not necessarily talking of you @ArtyLoop But rather my experience with the fans since I built that damn 3d roller coaster and asked for art.

if Paramount released this new improved sonic from the beginning I bet you a million bucks a whole bunch of hardcore fans would've lashed out at it, dropping the enthusiasm for the film.

So they created an even worse version for the campaign. Those posters, the reference on the bridge and the trailer. Nah paramount pictures didn't do that by accident and suddenly got some CG artist guys in and everything is fixed.

This is pretty much engineered hype imo.
Click to expand...
I don't think so...
I've been in the Sonic fandom since 1999, I think I have a pretty good handle on what is canon, and what isn't
There hasn't been this "sea of haters" as you put it. I was there when Sonic went from 2D -> 3D and I recall being very pleased with Uekawa's new design. We embraced it, we got on that hype train, its been a ride I've never gotten off of.
My tattoos are 2011 and 2013 Uekawa rendered images from the 1999 3D era. They remain iconic, distinctive and they carry forward even to the last major game (Sonic Forces)
From that iconic design, there's been minor alterations as 3D processing power has increased but none so drastic a change as what this lot at Paramount tried to pull.

Further Reading:
https://www.reddit.com/r/SonicTheHedgehog/comments/dvyjjw
 
ArtyLoop said:
I don't think so...
I've been in the Sonic fandom since 1999, I think I have a pretty good handle on what is canon, and what isn't
There hasn't been this "sea of haters" as you put it. I was there when Sonic went from 2D -> 3D and I recall being very pleased with Uekawa's new design. We embraced it, we got on that hype train, its been a ride I've never gotten off of.
My tattoos are 2011 and 2013 Uekawa rendered images from the 1999 3D era. They remain iconic, distinctive and they carry forward even to the last major game (Sonic Forces)
From that iconic design, there's been minor alterations as 3D processing power has increased but none so drastic a change as what this lot at Paramount tried to pull.

Further Reading:
https://www.reddit.com/r/SonicTheHedgehog/comments/dvyjjw
Click to expand...

Good reply but I'm still not convinced. Viral stunts like this makes perfect sense and fabricated marketing campaigns has been used in the industry before. Reasoning that a whole film studio simply let a design fly which has 100% of the population laugh at doesn't make any sense.

I can get a more original looking sonic done poorly in CG and people complaining about that. But this old ugly paramount sonic is rendered in shot decently with all the nitty gritty CG elements to the character that you'll expect from paying thousands of dollars for seconds of VFX.
 
Moosedrool said:
Good reply but I'm still not convinced. Viral stunts like this makes perfect sense and fabricated marketing campaigns has been used in the industry before. Reasoning that a whole film studio simply let a design fly which has 100% of the population laugh at doesn't make any sense.

I can get a more original looking sonic done poorly in CG and people complaining about that. But this old ugly paramount sonic is rendered in shot decently with all the nitty gritty CG elements to the character that you'll expect from paying thousands of dollars for seconds of VFX.
Click to expand...
It would be believable, almost, if the reactions from Japan were fake or didn't exist.
Unfortunately Yuji Naka, and Naoto Oshima's reactions are fresh in my mind. I follow them on FB aswell, so I am a little bit more, how shall I say, connected to the actual Japanese creators than most.
I can assure you, this was no PR stunt, not with what I've read and evidence presented. The outrage was real, and also, leaked conversations between Jeff Fowler and employees, clearly illustrate that they knew they ****ed up and felt bad about it.

As to how this happened... the current theory is that someone just pushed this through and over-rode Japan and the people working on it. As to how it got to fly? Well, let's say this... history. SEGA has a history of simply signing off on things. Ask anyone who has worked at Archie Comics. I know of people there, who worked on the Sonic comics (I am friends with them from back in the 90s) and they have revealed to me how they exploited SEGA's willingness to blindly sign off on things to create story arcs and new characters in the comics, without issue.

Always bear in mind, SEGA-SAMMY is a very autocratic, fuddy-duddy, old school Japanese corporation. They do stupid things, they're in financial dwang at least once every decade, so yeah, they just stumble along. Read their annual reports and see, they care most about pachinko. Sonic is right at the bottom of the list. Also bear in mind that they feel very little for Sonic Team. Ive seen a recent annual report wherein they were gaslighting Sonic Team in favour of another.
 
Moosedrool said:
Good reply but I'm still not convinced. Viral stunts like this makes perfect sense and fabricated marketing campaigns has been used in the industry before. Reasoning that a whole film studio simply let a design fly which has 100% of the population laugh at doesn't make any sense.

I can get a more original looking sonic done poorly in CG and people complaining about that. But this old ugly paramount sonic is rendered in shot decently with all the nitty gritty CG elements to the character that you'll expect from paying thousands of dollars for seconds of VFX.
Click to expand...
Some scenes have two versions. I'm also not talking about where they did a simple retake but did the scene differently on different days with changed dialogue and everything. There was definitely a plan to change things midway through making the movie.
 
Just to let you all know.
27th of November is a special date.
It was on the 27th of November, 1999, a Saturday, that I happened to see Sonic on K-TV during recovery from a nervous breakdown.
The event made me look for Sonic online, and my world was different, ever since then.
 
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