Sony Electronics Asia Pacific presents three new entry-level cameras, A230, A330 and A380, delivering greater usability to first-time DSLR users. The latest cameras offer an all-new Graphic User Interface (GUI), lightweight and stylish design, and high performance features, allowing users to intuitively understand DSLR camera functions and capture images effortlessly. The A330 and A380 sport Sony’s unique Quick AF Live View technology for quick and easy live view operation. Weighing a mere 450g, the A230 is additionally the world’s lightest DSLR camera with a built-in image stabilisation system in its body.
“The latest entry-level DSLR cameras from Sony bears testament to the company’s unwavering commitment in offering the best imaging solutions to consumers,” says Mr. Yosuke Aoki, Assistant General Manager, Digital Imaging Marketing Division, Sony Electronics Asia Pacific. “With a simplified user interface and compact, ergonomic body design, Sony has lowered the barriers to entry for DSLR cameras so more consumers can benefit from full DSLR functionality and easily achieve outstanding image results.”
“The latest entry-level DSLR cameras from Sony bears testament to the company’s unwavering commitment in offering the best imaging solutions to consumers,” says Mr. Yosuke Aoki, Assistant General Manager, Digital Imaging Marketing Division, Sony Electronics Asia Pacific. “With a simplified user interface and compact, ergonomic body design, Sony has lowered the barriers to entry for DSLR cameras so more consumers can benefit from full DSLR functionality and easily achieve outstanding image results.”