Standard Bank is SA

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Standard Bank is SA

Standard Bank has been independently ranked the most valuable South African banking brand in the inaugural Brand Finance South Africa (BFSA) Top 50 most valuable brands
 
How did BFSA come up with this ranking?

What methodology was used?
 
Funny...article right on the day when I'm moving away from SB. Rating will crash now that I'm no longer a SB customer. :p
 
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