Sunfoil decide against renewing CSA deal

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schumi

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Only one of Cricket South Africa's three domestic sponsors remain in place ahead of the 2018-19 season, in which there could be no corporate backing for either the franchise first-class competition or the 20-over tournament. Only the 50-over format continues to be sponsored, by the financial services company Momentum.

Sunfoil, the sponsors of Test cricket and both the franchise four-day and provincial three-day competitions, opted not to renew its deal with CSA at the end of the 2017-18 summer, ending a relationship which lasted seven years. ESPNcricinfo understands that the company would prefer to use its marketing budget differently. A CSA spokesperson said the organisation is at "at a more advanced stage in negotiations with a replacement and are confident we will be able to conclude the arrangement soon".

In the shortest, and most troubled format, for CSA, courier company RAM have decided not to back the T20 Challenge. RAM re-signed for the 2017-18 season, when the tournament replaced the postponed Global League T20 (GLT20), after also pulling out of a deal with CSA in 2016. For the 2018-19 summer, the competition has no sponsor and, given its timing and the uncertainty over whether another 20-over competition will also take place in South Africa, it is difficult to see how it could attract a backer.
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More at: http://www.espncricinfo.com/story/_/id/24491690/sunfoil-decide-renewing-csa-deal
 
EXCLUSIVE: Another blow for CSA as Proteas Women lose major sponsorship

Cape Town - Cricket South Africa (CSA) has received another major blow with the news that the Proteas Women's team has lost its title sponsor.
Momentum has been sponsoring the women's national side for the last five years, but Sport24 can confirm that the relationship has now ended.
It is a significant blow to CSA, who only recently announced that they had lost Sunfoil as the title sponsor of the domestic four-day competition.
With RAM also no longer sponsoring the domestic T20 tournament, the Momentum One Day Cup is the only one of three major men's domestic competitions that will start the 2018/19 season with a title sponsor.
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More at: https://www.sport24.co.za/Cricket/P...proteas-women-lose-major-sponsorship-20180905

Forgot to post it last week
 
Stupid question, why is a sponsor needed for the tournament? Are the individual team sponsors not enough?
 
Caliph said:
Stupid question, why is a sponsor needed for the tournament? Are the individual team sponsors not enough?
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Individual team sponsors only cover team-related affairs.

In terms of the competition itself there is organising and planning, umpires and support staff that needs to paid. The sponsor likely comes up with a winner's purse and bonuses as well. Just like the teams need sponsors to help cover their costs so too does CSA.
 
thestaggy said:
Individual team sponsors only cover team-related affairs.

In terms of the competition itself there is organising and planning, umpires and support staff that needs to paid. The sponsor likely comes up with a winner's purse and bonuses as well. Just like the teams need sponsors to help cover their costs so too does CSA.
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What about the money made from gate fees?
 
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