Telkom ignores ASA communication, does not comply with ruling

[Sneeky]

Musnt ban them advertising, on the contrary they must be forced to tell the truth.
Marketing will always push the envelope, but Telkom is a habitual offender immune to any punishment the ASA can muster.
Telkom are a law unto themselves and it doesnt hurt to have the Government as a major beneficiary of the plunder either.

 

[Sneeky]

to add, from the ASA webby
http://www.asasa.org.za/Default.aspx?mnu_id=43

15. Enforcement of Rulings

15.1 The responsibility for adherence to a ruling made by the Directorate or ASA Committees lies with the person against whom such ruling has been made.

15.2 Once a ruling has been given by the Directorate or ASA Committees, it shall be the responsibility of the complainant to monitor whether or not the ruling is adhered to and carried into effect.

15.3 Where an advertisement is to be withdrawn in terms of a ruling, the advertisement shall be withdrawn as soon as possible, but no later than as set out below:

15.3.1 Newspapers - immediately as deadlines permit

15.3.2 Radio - immediately as deadlines permit

15.3.3 Television - immediately as deadlines permit

15.3.4 Magazines - immediately as deadlines permit

15.3.5 Outdoor - 2 weeks or as determined otherwise by the ASA

15.3.6 Pamphlets, posters & leaflets - as determined by the ASA

15.3.7 Packaging - 3 months or as determined otherwise by the ASA

15.4 Should the respondent ignore a reasonable request for co-operation, the ASA will issue an Ad Alert to its members (including newspapers, magazines, radio, television and the Printing Industries Federation).

15.5 Offending advertising is to be withdrawn from every medium in which its appears, notwithstanding that the complaint did not specifically refer to that particular medium.

15.4 whoppee

 

[bekdik]

Regulators without teeth are useless.

Only to those they are supposed to protect.

For the regulators themselves there are large salaries plus the possibilities of other kickbacks ...

 

[DGremlin]

So the question is ... what punishment can be dealt to Telkom by the ASA and what is the true likelyhood.

 

[Sneeky]

So the question is ... what punishment can be dealt to Telkom by the ASA and what is the true likelyhood.

To me, it doesnt look like anything at all other than 'issuing an Ad Alert', the horror

 

[musan]

haha, so typical of a problem fix in africa, ignor it and it will go away

 

[chiskop]

I'm talking under correction, but can the ASA not force the media where these adds are displayed (TV, Papers, etc) to stop publishing them??

I remember an incident from a couple of years ago where an air freshner that repeatedly failed to correct their misleading advertising had to pay for corrections equivalent to the original advertising. I remember seeing a full page, full colour ad in a glossy magazine with a picture of the ASA logo and underneath that some copy about how the previous advertising by Such'nSuch air freshner was misleading and why that had to correct it in this way.

I've been looking but I haven't found any online corrobation for this.

 

[pjj]

I don't think there is real punishment in the short time, but in the long term their "hostages" will punish them. They won't have a lot of customers left and ol Papi and his gang will look for other jobs

 

[Milano]

In 2004, Telkom were made to remove the words "Always On" from their website and simply replaced them with "continuous connectivity - always available".

Makes a mockery of the process, doesn't it?

 

[RazorSA]

Maybe a middle ground would be "Nearly always on" ....

Hehehehe....

 

[Jeeva]

www.worstbroadband.co.za

 

[krycor]

ROFL now thats funny.

 

[lilDeath]

and alarmingly disturbing, that it is ALL true

 

[Balstrome]

Forget Papi, or whoever is at the top of the telkom food chain, who are the critters that actually generate the policy documents. Does anyone know the names of those people, because I seriously doubt that telkom CEO, knows all the loop holes and run around legal rubbish that telkom uses to duck service delivery.

These are the folk that we need to go after with real base ball bats, and convince them to play our game.

Until that is done, all we will do here, may sound intelligent, (it is) and well thought out, (again, it is) but all it is is a high class helkom vent forumn, which telkom does not give a damm about.

 

[Debbie]

W1z4rd pointed out that Telkom is also guilty of misleading advertising because they refer to the service as DSL, when it is in fact Asymetrical DSL.

 

[krycor]

I've not seen those ads you speak of (counter ads)