The Alfa Romeo Giulia Thread

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No One Wants To Buy An Alfa Romeo Giulia

The Alfa Romeo Giulia was supposed to herald the triumphant return of the legendary Italian brand to the American market. Unfortunately, Alfa’s plan to shake up the luxury car game isn’t working out.

The Giulia Quadrifoglio managed to grab headlines as a BMW M4 fighter with a Ferrari-derived turbocharged V6, but the lesser Giulia sedans haven’t really managed to find much traction.

According to GoodCarBadCar.net, Alfa has only managed to sell 2,482 Giulia sedans (including the Quadrifoglio) in 2017. You could compare those numbers to the segment stalwarts like the Audi A4 at 15,379 units, BMW 3 Series at 22,584 units, or the Mercedes C-Class that sold 35,436 units, but that only paints half the picture.

Here’s some much more depressing figures: Lexus sold 3,311 CT200h hatchbacks, a car the company is killing off in the American market. Acura managed to beat the Giulia by selling 3,958 ILX sedans—a vehicle that has one of the lowest customer satisfaction ratings in its segment. Finally, Cadillac was able to score 6,024 customers for the ATS, which is a good car, but a sales failure by industry standards.

And it’s certainly not a supply issue—there are plenty of Giulias for sale. According to Cars.com, there are currently, 2,209 listings nationwide.

If we compare that to the 3,967 new Audi A4s listings, the Alfa inventory isn’t too far off.

Now, you could chalk up slow Giulia sales to American’s shift away from sedans to crossovers. However, the Audi A4 and the Mercedes C-class both posted sales gains in 2016. Perhaps, American luxury car buyers prefer to stick with what they know, or maybe Afla still can’t shake its reputation for making quirky (unreliable) cars even in 2017.

For a brand new car that by all accounts should be a hot seller, Alfa Romeo has now resorted to leaning heavily on incentives and rebates to convince customers to give it a chance. According to our friends at CarsDirect.com, Alfa is offering up to $2,750 in conquest cash nationwide and an additional $750 for California customers.

So if you happen to be in the market to buy or lease a new luxury sedan and want something different this could be a good opportunity to score a deal and put an Alfa in your driveway.

http://jalopnik.com/no-one-wants-to...source=jalopnik_twitter&utm_medium=socialflow
 
Alfa SA needs to be bring in this model next. Nice balance between the Super & the QV.

2L 4-pot turbo with 206kw & 400nm thru that great 8-speed ZF auto.


Should I buy one?

A satisfying steer on an enjoyable A-road, the Giulia Veloce is also comfortable and refined on the motorway. This is a sporting saloon in the classic mould, with an expertly judged balance between refinement and excitement. Everything you’d hope for in an Alfa Romeo in other words, with few of the excuses required in the past.

It’s up against some very, very accomplished products though. And detail weaknesses – not least in the infotainment system and perceived quality of some touchpoints – are not to be dismissed. The Germans do both better. And if we’re nit-picking the engine’s extra power is welcome but it’s not quite the charismatic heart and soul of the car you might have hoped for.

But as an overall package the Giulia is more than good enough to satisfy both heart and head. More so thanks to a bit more power and some extra choice in the range. Alfa Romeo’s resurgence continues apace.

Alfa Romeo Giulia Veloce Location Milan; On sale: Now; Price £37,935; Engine 4-cyl 1995cc, turbocharged, petrol; Power 276bhp at 5250rpm; Torque 295lb ft at 2250rpm; Gearbox 8-speed auto; Kerbweight 1429kg; Top speed 149mph; 0-62mph 5.7sec; Economy 46.3mpg (combined); CO2/tax band 141g/km, BIK tbc

https://www.autocar.co.uk/car-revie...t-drives/2017-alfa-romeo-giulia-veloce-review

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Alfa Romeo boss unconcerned by slow Giulia sales

The global head of Alfa Romeo says he is unconcerned by the Giulia sedan’s relatively slow sales start, insisting that the Italian brand is “really not out to win any sales crowns”.

Reid Bigland told Motor1.com that “it’s just too early” to be hitting the sorts of sales figures that would have the BMW 3 Series and Mercedes-Benz C-Class looking over their respective shoulders.

“I’ll be the first one to say it. At Alfa Romeo, we’re really not out to win any sales crowns,” Bigland told the publication.

“We’re out to re-establish a legendary brand around the world, and we’re looking at a number of indicators to gauge our success and gauge our progress.”

Bigland added that one of these indicators was interest that the new sedan had created online.

“We feel we’re at a pretty good place right now, not only in North America but also around the world,” he said.

“Interest in the brand has really exceeded my expectations.”

In the United States, Alfa Romeo sold 2 482 units of the Giulia in the first five months of 2017. And in South Africa? Well, our maths suggests Alfa Romeo SA has registered just 76 units of the Giulia in this time…

http://www.carmag.co.za/news_post/alfa-romeo-boss-not-concerned-by-slow-giulia-sales/
 
I love cars but no Alfa fan.
Like most of these type of cars they will have a distinct group of cult followers that will always look pass or cherish the small reliability issues that makes alfa an alfa. I have seen one on the road and it looks like a Italian copy of a BMW. Not my favourite car, but can appreciate the flair.
 
Alfa Romeo Giulia 2.0T (2017) – Alfa Is Back - TechnoBok Unboxings

[video=youtube;6yv3wUDbw78]https://www.youtube.com/watch?v=6yv3wUDbw78[/video]
 
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