The future of e-commerce in SA

[rpm]

The future of e-commerce in SA

Mobile, online-offline convergence and simplier payment methods paint the landscape for where e-commerce is headed in South Africa, according to Luke McKend, country director for Google South Africa.

 

[Lightscribe]

Notably, McKend noted that, in 2014, South Africa is expected to have 80% smartphone penetration as mobile operators such as Vodacom and MTN are working to bring “sophisticated” devices to more people at a more affordable price.

We need more companies to get involved in this. With almost everyone constantly working at dropping pricing for access, cheaper devices will go a long way towards lifting the nation out of poverty.

 

[GoCommerce]

The other side of the coin is to get more retailers online with their own shops