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Mazda South Africa says it's here to stay, confirms four enticing new products
Mazda has reaffirmed its commitment to the South African market, with the importer confirming new strategic partnerships and four new vehicles for the local market.
Mazda South Africa has also refuted rumours that it plans to exit the South African market.
The company’s marketing administrator Deolinda Da Costa told IOL that these false rumours were the work of social media trolls.
“Categorically we can state that we’re here to stay and we are excited about the products we are bringing,” Da Costa said.
She acknowledged that Mazda had become smaller in terms of sales, but stated that this had been expected as the brand was moving more into the luxury space, a process that started with the introduction of the CX-60 premium SUV in 2023.
In a statement released to the media this week, Mazda confirmed that it planned to launch four new products in South Africa: the new-generation CX-5, CX-60 PHEV, CX-80 and Mazda 6 e.
The latter is an interesting surprise. The sleek looking three-box hatchback serves as an all-electric spiritual successor to the Mazda 6. It’s essentially a global version of the Chinese Mazda EZ-6 that was developed through a partnership with Changan Automobile.
In Europe the Mazda 6 e will be offered in two rear-wheel drive versions, with the standard model boasting 190kW of power and a claimed (WLTP) range of 480km, and a Long Range variant with 180kW and a 552km range. Local specifications for new EV will be confirmed closer to launch.
The launch timing of these vehicles has yet to be confirmed, but the importer said it was aiming to introduce as many of them as possible within the next two years.
Mazda has reaffirmed its commitment to the South African market, with the importer confirming new strategic partnerships and four new vehicles for the local market.
Mazda South Africa has also refuted rumours that it plans to exit the South African market.
The company’s marketing administrator Deolinda Da Costa told IOL that these false rumours were the work of social media trolls.
“Categorically we can state that we’re here to stay and we are excited about the products we are bringing,” Da Costa said.
She acknowledged that Mazda had become smaller in terms of sales, but stated that this had been expected as the brand was moving more into the luxury space, a process that started with the introduction of the CX-60 premium SUV in 2023.
In a statement released to the media this week, Mazda confirmed that it planned to launch four new products in South Africa: the new-generation CX-5, CX-60 PHEV, CX-80 and Mazda 6 e.
The latter is an interesting surprise. The sleek looking three-box hatchback serves as an all-electric spiritual successor to the Mazda 6. It’s essentially a global version of the Chinese Mazda EZ-6 that was developed through a partnership with Changan Automobile.
In Europe the Mazda 6 e will be offered in two rear-wheel drive versions, with the standard model boasting 190kW of power and a claimed (WLTP) range of 480km, and a Long Range variant with 180kW and a 552km range. Local specifications for new EV will be confirmed closer to launch.
The launch timing of these vehicles has yet to be confirmed, but the importer said it was aiming to introduce as many of them as possible within the next two years.
