The Mazda Miata Is Invincible
"It looks like we will have this car forever," says Mazda exec
If you’re looking for icons of the automobile industry, then surely Mazda’s venerable MX-5 ranks among your list. Having been on sale for over thirty years at this point, the car has more staying power than the historic little Brit cars from which it gained its inspiration. The Miata is one of the best selling sports cars of all time, and certainly one of the most-raced vehicles in the world. And according to a recent admittance from a Mazda exec, it’s not going anywhere any time soon.
In a discussion with Autocar, Mazda’s head of product and development for the European market, Joachim Kunz, the MX-5 is given a completely different set of parameters to meet its goals in the market. Allegedly the car is considered completely outside of the brand’s more mainstream models, and as such it won’t need to meet the same sustainability and profitability goals.
“It’s our brand icon and it is always treated very specially,” Kunz told Autocar. “At the moment, it looks like we will have this car forever, with this size and concept and combustion engine. Of course, some day, we will have to electrify it, but we want to keep this pure concept.”
If you’re looking for icons of the automobile industry, then surely Mazda’s venerable MX-5 ranks among your list. Having been on sale for over thirty years at this point, the car has more staying power than the historic little Brit cars from which it gained its inspiration. The Miata is one of...
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