The Porsche (Porscha) Thread

Porsche backtracks on 80% EV goal by 2030

Porsche has now backtracked on its previously stated goal of aiming for 80% of its sales to be all-electric by 2030. The goal in theory is still there, but its achievement will be "dependent on customer demand and the development of electromobility", the company told Reuters.

That's a pretty huge qualification for the statement, and waters it down to the point where we're wondering if the company just didn't want the bad press stemming from outright declaring the goal dead and thus opted for this convoluted conditional instead.

Anyway, the point remains: Porsche isn't at all sure it will be able to reach 80% of sales with its EVs by 2030, since "the transition to electric cars is taking longer than we thought five years ago", the company explained. It went on to clarify: "Our double strategy is more important than ever" - that refers to its continued development of both combustion engine and electric cars.

 
Porsche backtracks on 80% EV goal by 2030
Not surprising. Many of its customers are still petrolheads and purists as far as the history. I'd expect the sports cars to remain mostly ICE and sedan/SUVs to move at a faster pace to EVs. The hybrid/electric assisted supercars will always exist to compete with other brands.
 
Only 6% down on sales. "Extraordinary expenses of around 2.7 billion euros, including for flexibilisation of the product portfolio and battery activities."

Will be interesting to see the result of these expenses.

 
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