Tesla replaces white with Midnight Silver as its standard color
In an unexpected and refreshing move, Tesla US has changed its standard paint color for the
Model 3 and
Model Y. The company has switched the base paint from pristine Pearl White to sophisticated Midnight Silver. This means any paint color other than Midnight Silver will set customers back by at least an additional €900.
This recent shift brings to mind an age-old quip by Henry Ford. He once famously declared, “Any customer can have a car painted any color that he wants so long as it is black,” a statement that underlined Ford's emphasis on efficiency over aesthetics for the Model T.
When Tesla initially launched the Model 3, it followed a similar strategy to Ford. The standard paint option was exclusively black, with other hues demanding an extra €900 premium. This decision echoed Ford's efficiency-driven approach, aimed at streamlining production in Tesla's case. As Tesla navigated through the labyrinth of increasing production numbers, it axed certain paint options to enhance efficiency even further. Consequently, the result was a wave of black Tesla vehicles populating the streets as Tesla accelerated production.
However, the color monotony eventually shifted in 2019 when Tesla switched from black to white as the standard paint color. This transition ushered in an era of sparkling white Teslas, which has lasted until this recent change.
The announcement about the new standard color, Midnight Silver, came as Tesla updated its online configurator for Model 3 and Model Y. Notably, the higher-end
Model S and
Model X remain untouched by this change, with white still reigning as their standard color.
Tesla has broken the era of monochromatic vehicular aesthetics, swapping out its standard Pearl White for a sleek and sophisticated Midnight Silver.
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