The "The Grand Tour" Thread

'Industry Challenges' Blamed For DriveTribe's Demise - Jalopnik​

Clarkson, Hammond and May's car culture website is no more after just five years of operation


After five years of questionable existence, DriveTribe is shutting down its website at the end of January.

“Industry challenges,” like tightening marketing budgets and the ongoing chip shortage, have been pegged as the reason why the site will go dark.

Those issues have made it impossible for the ad-supported site to continue, according to a blog post from the company.

The community will continue in some form on YouTube and other social media platforms. It’ll primarily be fronted by Richard Hammond and his team – who were already doing the brunt of the work on their social media channels.

“Although we’re all really disappointed that our DriveTribe website business has to come to an end, I’m really delighted to be continuing our relationship with this brilliant community."

"There’s never been a more exciting time to talk about the industry as we deal with these hugely challenging market forces and the rapid evolution of what we mean by motoring,” Hammond wrote.

“Come and join me on the channels along with lots of familiar DriveTribe faces as we continue to keep the brand alive and the conversation going.”

jalopnik.com

'Industry Challenges' Blamed For DriveTribe's Demise - Jalopnik

After five years of questionable existence, DriveTribe is shutting down its website at the end of January.
jalopnik.com jalopnik.com
 
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