Huh?
No one is forcing anyone to do anything?!
The argument is that a $1500 iPhone is too expensive for most. I think we can all agree that to be accurate!
But there alternatives! The most appealing being the Xr! Modern design, latest A12 chipset, most battery efficient of the X series, 6.1" screen, range topping single lens camera performance, 3gb of ram, IP67 rating, $250 cheaper than the X and a lot cheaper than the Xs/Xs Max. Don't see how there diminishing returns. It's not flagship but it's not that far off... Last years flagship X is bettered by the Xr in just about every metric except ppi.
As for owners knowing the specs, I think most smartphone owners are ignorant of their respective devices specs. Most probably know the brand of phone they using, maybe half know the OS installed on said brand but how many would know the storage capacity? the pixel capacity of the respective back and front facing camera lenses? the ram capacity? what CPU/GPU? body to screen ratio? screen size? screen pixel density per inch?? etc etc etc