V-zone signup process is idiotic

[wrathdelivery]

Why do I have to phone the call centre and waste my time and Virgin's call centre's time just to get a PIN to sign in to V-Zone?

And why when calling the virgin service centre from my virgin phone do I have to 'enter my virgin mobile number'?

And why after giving my Virgin mobile number to the call centre computer do I have to repeat it to the operator verbally?

And why after all that does the operator disconnect me and not give me a PIN?

Man I want my 20 minutes back.

Can anyone tell me what I get in the v-zone that makes this ridiculous process worthwhile?

=(

 

[ajax]

And why after giving my Virgin mobile number to the call centre computer do I have to repeat it to the operator verbally?

I have not come across any call centre where this isn't the case. Why can't someone get this right?