As a general rule, while I think that promoting consumer behaviour change is worth pursuing, I think is ultimately an inefficient and unreliable way to achieve the desired results because you simply cannot effectively and efficiently micromanage people on that scale. That being said, you need to define what the desired results are. In this case I would say two things.....
1) Reduce water usage/wastage
2) Increase water supply
Reducing water usage/wastage
- Repairs and maintenance of infrastructure (piping) is vital. Even a single underground pipe leak wastes obscene volumes of water.
- If there is no legislation to prevent large-scale industrial wastage, then some needs to be drawn up. We could then dispatch qualified, educated, inspectors to identify large scale wastage and work with the private industry to engineer solutions. (
side note: If we're not doing this with electricity as well, we should be)
- I saw a documentary a while back where they poured huge amounts of buoyant black balls into a reservoir to essentially cover the surface and radically reduce the amount of evaporation. Apparently it was quite effective.
Increase water supply
We are surrounded by unlimited water on 3 sides. We just can't use it, so what about investing in megascale desalination? The technology has come a very long way in a very short amount of time, and the prices have dropped significantly. Apparently it's become quite cost effective, as long as it's funded and run by a private enterprise and not a parastatal. As far as I'm aware, it's already being used successfully in Israel and India...maybe other places too by now.
It would at the very least ease the burden, and would provide a nice level of protection against climate change.
It's a long term investment, but I like the idea of taking our fate into our own hands, rather than just hoping it rains enough to save us.
https://www.technologyreview.com/s/534996/megascale-desalination/