Bought it a couple of years ago. Can't remember the prices now.
For something which are on my keyring and always with me, I never use it. The bottle opener and prybar are ok. The scewdrivers are a joke. Its a cool toy, but not really as usefull as one would expect.
Yeah, I've been lured by the bright yellow packaging while waiting in the queue a few times I would never consider keeping any tools on my keying in case they are confiscated at airports.