there's a lot of talk here, but i think you have to take business into account. first, neotel is NOT focussed on consumer stuff, so all the whining about how crap your home service is and people use cell phones instead of telephones etc is irrelevant. it constitutes probably 0.1% of their total revenue and is not even on the radar to grow exponentially. why compete in that space - its a dead end. i think they were forced under political pressure to start offering consumer services so that the '2nd national operator' could become a reality and government wouldn't look like a bunch of 'tards.
on the business front, telkom pwned them proper by re-negotiating the big contracts with all their long term top 250 customers. and why not. IS did the same. the customer is yours, make it cheap and easy to for them to renew, business won't complain. when neotel sales come knocking, that top 250 use them for backup or redundancy, which is significantly less than the 'main line' revenue.
so what should have been the correct neotel response to this situation?
well, ajay pansy (thank god he is going) - oh sorry - typo, ajay panDy often talked about neofail being a 'change agent' and actually went as far as comparing neotel's contribution to telecoms with ghandi's contribution to democracy - yes crazy as that may seem it was far from the truth. look, they spent billions on infrastructure. go ahead and set a ridiculous price precedent and sell the service cheap. make it so cost effective that everyone can afford it, and want it, and make it damn good.
instead, all their products, top to bottom are priced like someone trying to recoup 2.5 billion investment in 1 calendar year. not going to happen!
make the business products so cheap that it allows customers to buy it anyway, and then make it so good that they see no point in holding onto telkom!!
same applies for consumer. i had a 5gb crap package at R500 a month. i can now buy a gig of broadband for R19 and its frikkin faster than neofail???
take a leaf out of cars. vw started by introducing a cheap but good quality car to the market. as they got volume, they improved the quality continuously. now, after developing a reputation of having good, high quality reliable cars, the price is improved, and if you look at the sales figures, people pay the price because they KNOW its good. they didn't start out with a ludicrous price and assume people would pay because marketing said its a good car.
wake up neotel. go for volume and quality. stop talking up the marketing and start delivering on the promise.
forget this per gig **** on broadband. open it up. you have the bandwidth - no point saving it for some rainy day!!
in the corporate space, you're too pricy by half... just do a 50% off special till the end of the year... you'll see the market respond.