When will Cell C be profitable?

[rpm]

When will Cell C be profitable?

Despite having opened its doors more than 12 years ago, South Africa’s third mobile operator, Cell C, is still some way off achieving profitability.

 

[Gulio]

“We did say that we wanted to have 20-25% revenue share within the next five years, one year has gone…we are tracking that.”

Paisley said that the company’s revenue share was at close to 12%.

In July 2013, former CEO, Alan Knott-Craig said that Cell C was on a three year path to profitability, pointing out that operators in SA needed a market share of between 20-25% to achieve that.

So they 3 or 4 or 5 years away from profits?
5 years in this industry is way to long to project anything...
BlackBerry went from number 1 to almost dead in 13 months.
Nashua Mobile went bust in what I would call instantly.
5 years... mmm