Im sure I can...
So you saying the 1080 is just a marketing gimmick?
Of course it's not a gimmick. I believe the general public are being lured into overpaying for a TV that is beyond their requirements. Some ppl will never use or understand the meaning of 1080p, but buy it because it's the biggest and best.
From the chatter around the web I've noticed one big argument which is can you really tell the difference between a 720p image and a 1080p image on a screen that is less than 50" in size? Most people can't apparently, unless you sit with your face against the screen.
But for those that are sensitive to quality you can tell the difference between a 720p and 1080p screen on a 40", such as your keen eyed self.
There also other considerations like how far you will be sitting from the TV and what you'll be using it for. For me it's 80% TV and 20% xbox = 720p for me for the next few years. If I had blueray and a PS3 I would probably go for full HD, particularly if I wanted 42-50" screen