But the point I make is that it shouldn't because that amounts to a lie. and the more we accept this bending of meaning the less value we will receive as consumers.
The Dictionary definition of the word UNCAPPED is:
"to free from limits or restrictions"
(I have ignored the other meanings as they refer to the removal of a cork or bottle top from a bottle)
Words without context are pretext. You can't just take a dictionary definition and apply it across contexts as you wish.
Example: to what would an "uncapped" ie unrestricted or unlimited subscription refer? Unlimited data? Unlimited speed? Unlimited price? Unlimited time? And how do you know?
A bit of reflection can dispel much mist.
In the world of buying and selling internet provisioning services, the word "cap" has come to refer specifically to the limit or restriction on the number of bits the end-user can TX/Rx on their line in a subscription billing period (typically a month). It does not refer to a certain style of headgear, for example, though the words have a common ancestry.
So-called uncapped services refer specifically
and only to the fact that the ISP does not place a limitation on specifically the total number of bits up/down the line in a billing period - ie, when they parcel out who gets what and when their 'governor' doesn't consider the sum of Tx/Rx bits. And that is all. It does not mean they don't place 'speed' limits (
speed here means the number of bits per second, sustained, on various protocols) or other limitations calculated without considering the sum of the bits in a month.
For various reasons, in SA, DSL services started out with a monthly limit or "cap", ie a maximum number of bits per month before the service was cut or severely constrained. As internet usage increased, this cap became a serious constraint for many users, especially those who download large files (audio, video, software). The introduction of "uncapped" services was a marketing ploy, and in a very narrow sense it is not misleading ... as long as you understand that it refers only to the sum of the Rx/Tx bits per month and nothing else.
Anyone who thinks about this for four femtoseconds will realise that there is no such thing as service that is uncapped in every respect. We live in a finite cosmos.