Why people hate Apple - or anyone for that matter

personally, i'm a bit anti-brand.
just give me non-proprietary, cross-platform, open collaborative standards and i'm happy.
don't restrict my freedom of choice. don't dictate what technology i should be using.
 
I'm both
I'm Taliban against those who abuse their power and
I'm Evangelist for those who share and care alike.

If you want me to stop being Taliban - stop giving me so much reason ...
 
I agree somewhat... When I am on the market for a specific product, I make sure I know what I want from the product and then go and look who makes the product that best suits my specs. If there is more than one product that meets my criteria, then I will maybe be biased towards the brand (I prefer Sony above Samsung, Apple above Microsoft, PS3 above xbox/wii). But overall, the best product wins, not the brand.
 
I don't believe in brands but I do believe in products/models.

I hate apple but love my iPhone
 
I want to play an mp3 on a device...not convert it first...if that was not the case then i prob would've liked apple too...
 
talking about consumer loyalty...
this article always sticks out in my mind.
it's long, but worth the read.

When marketers think about loyalty, they tend to think entirely within their product category.
Coke focus on share of mouth versus Pepsi. Cola drinkers’ loyalties in shampoo and cars are seen as
completely separate. But are they? Y&R’s John Keaveney has been researching in this
area, and his discoveries challenge much conventional thinking. John compared loyalty in multiple categories, using big marketing industry databases like TGI, the standard audience and brand usership measurement tool of newspapers and magazines. He looked at people who were loyal in washing powder, and compared them with those who were loyal in coffee, and in packet soups.
And he found significant overlaps between all the groups.

Put simply, there are loyal people. And there are disloyal people. He compared the attitudes of loyal and disloyal people to see why they differed. He found that disloyal people wanted to pursue ‘a life of
novelty and challenge’ and enjoyed ‘taking risks’. Whereas loyal people were the opposite.
It seems that loyalty is not about products. It’s a basic character trait. John then looked at the personal relationships of people who were loyal to packaged goods brands and people who were not.
People who were loyal were more likely to value long term personal relationships, or to have been with one partner for a long time. People who were disloyal were much more likely to be single.

He then went deeper still. He looked at MTV research into the sexual habits of young people. He found indications that brand-loyal young people tended to stick with one partner. Whereas brand-disloyal young people tended to have multiple partners. It seems that loyalty isn’t about Coke or Pantene or BMW. It is an intimate facet of who we are. And so if you want to know whether a new partner is likely to be faithful to you, you need not spy on them. You just need to count the number of brands of shampoo they keep in their shower.
Click to expand...
 
Just read the article. I can see why people might love or hate Apple. But I don't understand why they compare it to BP. Who actually likes BP at this point?
 
some people dislike apple because they can't afford it.

like roux.
 
You must log in or register to reply here.
Back
Top
Sign up to the MyBroadband newsletter
X