Yes the EVO is a direct competitor to the STi and when last I looked, if you could get it, it cost between 50 and 100 k more, depending on which model you want.
What people very often ignore is the fact that they are All Wheel Drive, which puts them into a small market segment on their own - if you are in the SUV market, however, the only ones that are cheaper than ours are either Chinese or 4x2.
We are currently selling the 2.0 Legacy manual for R249 000. You are looking at a car the same spec as a C Class Merc, and the size of an E Class, for about 200 k less - and remember when you buy Merc or Audi or VW - the price you see is for the base spec model which basically doesn't exist as they all come with a million extras which have to be added to the price. Our cars are fully specced at the price you see.
If you can only afford 100 or 150 or 200, then obviously we cannot offer you anything. Best to compare apples with apples, however, before just blanketly saying our cars are too expensive.