Will Cell C’s OOB data price increase help save it?

ColinR said:
Agreed. There was zero incentive to purchase anything higher than 50MB. In fact, you would have been stupid to.
Its the non-use of purchased bundles that is the cash cow.
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deweyzeph said:
Spot on.
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Not really. This usually gets taken into account when pricing capped data and known as "breakages". It's why sometimes you'll hear ISPs say that those that use every last KB of their cap actually cost them money.
 
jannievanzyl said:
OOB usage is very low, the vast majority of users do not consume their bundles fully. So it's not about OOB, rather it's to entice Cell C subs to buy bigger bundles, up from 50MB.
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This makes sense,on my straight up contract I simply have a R15 bundle bolted on that renews monthly and then use data as I please knowing I'll be charged at R0.15 per extra mb so there was no need to bother buying a bigger bundle.

This way(new OOB) I'll have to assess my usage and buy actual bigger bundles that I may not always use.Although to be honest I'm finding the 500mb that came with my iphone contract to be enough since I have wifi at both home and work,so this will have an unwanted side effect for Cell C because I'm just going to cancel my R15 bundle completely now since it doesn't really cover bases for me any more so to speak.Also now ill be keeping a better check on my data usage on mobile so they will actually be loosing revenue on me as I'm not going to go OOB so freely anymore.I am one user though, I'm sure not everybody used their data this way.
 
I left Vodacom for Cell C and was already used to buying data bundles. In the few months I've been with them, I continued my habit. If this helps get them out of debt, good news. With access WiFi, I see no need to consume large amounts of data. Cell C better keep fighting.
 
jannievanzyl said:
OOB usage is very low, the vast majority of users do not consume their bundles fully. So it's not about OOB, rather it's to entice Cell C subs to buy bigger bundles, up from 50MB.
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If this is the case, the amount of data used OOB can easily be set off against unused IB data. Why then still charge ridiculous OOB rates and not keep it the same as IB rates?
 
OGroteKoning said:
If this is the case, the amount of data used OOB can easily be set off against unused IB data. Why then still charge ridiculous OOB rates and not keep it the same as IB rates?
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You've seen the answer to this posted numerous times here. In direct reply to your own question. Saw PH recently explain it to you as well. As did Cell C, effectively. Asking the same question over and over again won't change the underlying dynamics. As Einstein once pointed out.
 
jannievanzyl said:
You've seen the answer to this posted numerous times here. In direct reply to your own question. Saw PH recently explain it to you as well. As did Cell C, effectively. Asking the same question over and over again won't change the underlying dynamics. As Einstein once pointed out.
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Sorry, I must have missed the actual answer. Please repeat or link me to the post where you did answer it.
 
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