R110+ for a Peri Peri Chicken that you still need to cook...
Wow... just wow...
People buy it too! Believing that it somehow is "better".
Everything from Woolies is better right? Including the dairy, which comes out of the same plants as other dairy products.
I have no qualms with charging what you like as long as customers will pay for it... but don't try and convince the public that somehow your product is far superior than another equivalent product due to "woolies magic."
Milk is a commodity which farmers sell to a distributor, which is then processed and treated in central plants. I bet you all know where the clover plant is... or are at least aware that a clover plant exists in a city near you... but have you ever seen a "WoolWorths Dairy" plant? It comes from the same place as other dairy products, it's graded, and sold accordingly. So it's no different from other premium brand milk that comes from the very same plants.
Example: Woolworths Yogurt.
It's actually just milk, with corn starch, stabilizers and flavourants. It's not ACTUALLY real yogurt. Read the label.
I buy some things at woolies, but I'm under no illusion that somehow woolies products are better than other premium brand goods. Clever marketing, loyal customers, and convenience has elevated woolies above other retailers, but not because their products are somehow "magically" better than an equivalent product at Shop X.
Just don't swallow the hype... it's the same stuff. Just with a "W".