Yes, those Dstv ads are loud

This is most irritating.
Another thing also to do with volume is the volume difference between channels, one would think that we at least have the skills to get that normalized.

This must also have some negative effect on the advertising.
I watch, but nowadays when the ads come up its my perfect opportunity for a quick channel surf, so I just don't watch em a lot of the time.
Anyhow, I will make a little complaint today to do my bit cause it does suck.
 
Negative effect on advertising? The PVR with "AD SKIP" feature. the new multichoice decoder CAN do it...DSTV just wont enable it.
I personally think there are no technical people left there after DSTV closed down whole sections a few years ago.
 
Thats why the next TV that I buy, will have a normalizer built in. It's the only way.

There's isn't a standard on volume, Adverts differ, channels differ.
They're all broadcast from different locations. The only central uint is your Amp or TV.

Just make sure that any TV or Amp that you buy has a normaliser built in. So when you turn in on, All sounds are at the same level. Including explosions etc in film. If you want the film's sound to vary, hey, just turn the normaliser off for that time period.
 
I was speaking to a bloke who did a bunch of the Telkom adverts some time ago and he also confirmed that they do crank adverts by at least 30% Apparently it helps for market penetration.

Also, does anyone here have an idea to normalize sound coming out of a PC? I'd prefer a software solution to having to buy an amp :D

Do you think Debbie realises those links don't work? :D
 
Also, does anyone here have an idea to normalize sound coming out of a PC? I'd prefer a software solution to having to buy an amp
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If I'm not mistaken, a Sound Blaster Audigy card comes with a normaliser in the EAX control panel.
 
Amazing that DSTV hides behind the "many sources" excuse. How many times have you ever had to turn the volume UP in order to hear an advertisement?
 
Can they not simply mod the software of the decoder over the air to include normalizing software?

There are plugins for many programs like Winamp etc that do just that, surely they could do something similar with the decoders if there is a problem with volume levelling that originates from the source of the ads/programs?
 
I suppose it depends on whether they regard it as a problem.

The bloke that I spoke to said that the reason they did it was that you are more likely to remember it if it's louder than normal. Even though you may start off just knowing the brand for something that annoyed you, its still a link in your mind.

I might be able to use plugins but was hoping for some software to deal with all the sound.
 
I have my doubts about whether louder = better retention.

I have heard it said that softer is better. When something is said softly, the listener is required to exert more mental energy to listen to what is being said (ever see people lean forward towards a speaker when the speaker speaks softly?).

Open for debate!

:D
 
"I will avoid the brands advertised in this way”
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Mmmm....I think this person is onto something......

Maybe we could start a list of all the adverts which are excessively high and list the companies/products behind the advert and state that we will avoid them because of the annoying loud adverts.

Of course, the plan falls apart if you try to avoid Mutlitchoice because "Multichoice's ads are amongst the highest" and you can't avoid them! :o

Rather let the advertising companies pressure multichoice to do something about it. Like they say, money talks........
 
advert time = channel surf time for me :) and one of the reasons is because of the higher volume.
If it was the same, I might just decide not to expend any energy to reach for the remote and actually end up watching the ad, hehe.

Advertising on TV is very intrusive when you think about it, and I am sure Ad execs would agree to that.
This is why marketing departments and Ad Agencies really try put a lot of effort into their ads (at least the good ones do).
The advertising agencies that respect the fact that they are intruding in ones home try their best to make the ads entertaining and then there is no need to force-feed the viewer by decibels so to speak.
 
I wonder - do the repetitiveness of the mnet adds bug people as much as me? I make a conscious decision not to buy Baccardi these days just because of that stupid add with Vinnie Jones - table 30 beatch and here's a tip - Enough already!

That ad was on the telly in the UK over 2 years ago. Here they go overboard cut it into pieces and play various bits of it over and over.
 
Why is it that DSTV constantly advertises itself to people who all ready have the product? why not show normal adverts and make some money and bring down the costs of dstv and maybe then they can afford some sound software.
 
It's true that softer is better. Psychologically, people are almost compelled to listen to something that is softer. It's part of the reason that it's so scary when someone is quietly angry rather than shouting...
 
bwana v.7 said:
I wonder - do the repetitiveness of the mnet adds bug people as much as me? I make a conscious decision not to buy Baccardi these days just because of that stupid add with Vinnie Jones - table 30 beatch and here's a tip - Enough already!

That ad was on the telly in the UK over 2 years ago. Here they go overboard cut it into pieces and play various bits of it over and over.
Click to expand...

Ad repetitions - especially for DSTV shows, is highly annoying.
Saw Veronica Mars started last night, and just could not bring myself to watch it - the advertisements every 10 minutes for the last month TOTALLY put me off watching the show.
 
AntiThesis said:
It's true that softer is better. Psychologically, people are almost compelled to listen to something that is softer. It's part of the reason that it's so scary when someone is quietly angry rather than shouting...
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Human nature, it is. When we are being secretive we whisper, when we hear people talking softly, we want to overhear them. Loud, boorish persons are often ignored.
 
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