Alon Rom, former shareholder and director of Mr Delivery, will be appointed as the new HelloPeter CEO on 1 December 2014.
Rom is replacing HelloPeter founder Peter Cheales, who recently announced his exit from the business after it was acquired by a consortium of South African and global entrepreneurs.
Supporting Rom will be the current HelloPeter team, which remains in place.
New shareholders include Founder Collective, a venture capital firm based in Massachusetts and co-founded by David Frankel.
As a firm, Founder Collective has made early investments in over 150 startups, including consumer marketplaces like Coupang – South Korea’s largest e-commerce company – and Uber.
“We are thrilled to be backing Alon who brings a proven track record of building businesses that put the customer ahead of everything else,” says Frankel.
“This felt like a very good fit for Hellopeter.com. We have great respect for what has been achieved to date and know that Alon and the team can take the company to a new level.”
According to Rom, the presence of Founder Collective in the new shareholder base will provide immense benefits to the HelloPeter ecosystem.
“Not only do they have a proven track record in technology investments worldwide, but they offer the ability for HelloPeter to leverage off the Founder Collective community.”
Rom says that the HelloPeter platform and brand will live on under the new ownership structure and encourages South Africans to continue using the service as per usual.
He explains, however, that the platform will evolve, by combining its core offerings and values with the launch of new products and services.
Rom says HelloPeter will also launch a more user-friendly web and mobi site under a refreshed corporate identity, which will integrate all social media content.
It will also, in time, launch an application which will allow live interaction between consumers and corporates.