According to the survey, 40% of Mxit members use Cell C as their primary mobile network, followed by MTN (33%), Vodacom (26%) and 8ta (1%). Virgin Mobile (0.60%) and Red Bull Mobile (0.1%) are very small in the Mxit market.
These usage statistics show that Mxit users are not following the regular mobile trend in South Africa where Vodacom dominates with around half of the market, followed by MTN (around 35%) and Cell C third with only around 14% total market share.
Pondering Panda explained that these statistics are not entirely unexpected because Cell C and Mxit developed a campaign that gave Cell C users preferential rates on Mxit. The success of this campaign therefore increased the number of Mxit users on the Cell C network.